I translate behavioral research into product direction and measurable outcomes.
Fifteen years across UX, brand, and digital commerce. I build research systems, AI-enabled dashboards, and decision frameworks that help teams move from insight to execution.
Eleven case studies
Each one is the full record: the problem, what I built, what it produced, and what I would do differently.
Building a research function from zero
Standardizing on-site messaging strategy
Reading a cultural shock in real time
Gen Z identity and brand relevance
Voice of Consumer as a standing program
Twenty activations from a benchmark audit
Activating a licensed platform across a portfolio
Generative AI search visibility
Rebuilding an association site on eight weeks of evidence
One beauty profile behind every touchpoint
Four kinds of evidence, one line of copy
Eight years in-house at a global beauty portfolio, agency work across medical, government, non-profit, and education, and a decade of teaching and volunteer practice alongside it.
Research and insights leader who builds the function, not just the studies.
Built UX research from zero at Estée Lauder Companies and scaled it to a twelve-person org across nine global brands, then rebuilt that muscle at agency speed for non-profit, medical, and government clients.
More about how I workMe
Ugly
A newsletter about the systems that decide who gets seen.
Signed by No One sits at the intersection of UX research and automated hiring. There is also a published poetry collection, which is the other half of the same instinct: paying close attention to what people actually say.
Read the writing